Sunkist Citrus

Share What’s Real

After an intense year focused on health and body, and readjusting their relationship to community and home, people were seeking both stability and flexibility simultaneously. They started reaching for brands that made them feel good, both physically and mentally. By adding value to their diets, and leading with the values that we share, Sunkist continued to share in healthy growth with consumers around the world. With a little brand refresh and a lot of beautiful new photography, we made sure people knew that Sunkist was a fresh brand that met their needs and tastes, dynamic as they may be, by offering more variety, versatility and quality than anyone else. Because life happens over citrus, and Sunkist is there for all of it.

PLATFORMS
Print, Digital, OOH, In-Store, Social, Trades

ROLE
Concept, Art Direction, Design, Branding, Production