Tyson® Chicken

A Dash of Illustration

At Tyson® Chicken, we're dedicated to using the highest quality meat and ingredients, and we pride ourselves on being the chicken experts. That's why, with the help from our friends at MK Films and The Mill, we decided to educate consumers on the best ways to cook white and dark meat chicken. Through animation and illustration, we detailed important cooking methods step-by-step, sprinkling in quick tips for better recipes and better meals.

PLATFORMS
Social, Web

ROLE
Concept, Art Direction, Production


And the posts drove viewers to Tyson’s website to get even more cooking tips and tricks + download the recipes featured in our social videos.

The campaign had millions of impressions on Instagram and Facebook.